OUR CRAFT
IDEATION
Dhāraa originates from the foresight of creating a lifestyle that is slow, easy and most importantly, conscious.
While the concept of loungewear is often attributed to sweats and pyjamas, Dhāraa aims at redefining loungewear that also adds a layer of crafted luxury with comfort.
The idea of loungewear in India is often limited to the traditional kurta-pyjama. The core ideology at Dhāraa is to use these free and easy Indian textiles to create a range of fresh contemporary silhouettes.
The word Dhar/ Dhāraa represents a constant flow into the contemporary while staying rooted to traditional weaves.
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At Dhāraa all our processes, from sourcing, manufacturing, dyeing to production are done at a relatively smaller scale creating a brand that maintains its exclusivity.
All our products are ethically handmade. Each piece is created specifically for your everyday ease of use. Dhāraa is designed to fit seamlessly into your life, whether it’s work, a casual visit to your local café or a day-off in bed.
CRAFTSMANSHIP
THE PRODUCT
A finished Dhāraa product goes beyond the idea of casual loungewear, adding an essence of luxury and timelessness.
Our pieces are hand crafted with the intention of being a part of your wardrobe not just today, but for years to come.
The versatility of our classic collection keeps in mind that quality always triumphs quantity. Our objective at Dhāraa is to mindfully add a layer to your everyday life in an effortless way.
